Business & Advertising

The main objective of advertising and promoting your products is to attract the attention of customers and subsequently persuade them to purchase from your business. It is a way of communicating the benefits of your products to your target audience. Similar to other areas of business, advertising involves setting clear goals and objectives.

One of the benefits of advertising is that it gives you the opportunity to communicate a message to a large audience at one time reducing the cost per contact. However, advertising can also be performed at a smaller and more specialised scale to target a specific market.

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